America: land of the free and home of the brave. It is also home to a population where 67 percent of adults are either overweight or obese. As obesity rates have increased so has prevalence of chronic diseases such as type 2 diabetes, heart disease, and cancer, all leading causes of death in the United States. However, the decrease in Americans health status has inspired a widening market for wellness. The wellness industry is currently a 3.4 trillion dollar business with prevention, weight loss, nutrition, and alternative medicine leading the top growing sectors. It seems to be not just influencing, but shaping the future of other markets. (Cloos et al,…